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Roebuck to Launch Simultaneous Property Auction Cyber Bidding

PUBLISHED 22 March 2006

US Auction News
On April 1, Roebuck plans to use Web cameras, laptop computers and a 71-inch flat screen television to auction off 19 Florida properties to bidders in Destin and Memphis simultaneously.
The process is an electronic offshoot of Roebuck’s auction center concept, in which the company holds a regular live auction for multiple properties at its 4932 Park Ave. building once a month. The auction center approach sells several properties back-to-back, often in just an hour to an hour and a half.

The company is expanding this concept to include properties for sale near its offices in Destin.

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